<\/center><\/p>\n“What long, strange trip it has been…”<\/p>\n
Para aqueles de voc\u00eas que s\u00e3o t\u00e3o velhos como eu, voc\u00eas v\u00e3o saber de imediato que a cita\u00e7\u00e3o \u00e9 da famosa m\u00fasica do Grateful Dead “Truckin”, que traduzida significa “Que viagem longa e estranha tem sido”. Quando penso nessa letra, eu n\u00e3o estou pensando em meus tempos de col\u00e9gio. Bem, talvez um pouco. Principalmente, estou refletindo sobre o quanto a ci\u00eancia, a arte, a profiss\u00e3o de marketing mudou nos \u00faltimos anos.<\/p>\n
Pare se quiser por apenas um momento e pense sobre o cen\u00e1rio do marketing h\u00e1 apenas 10 anos atr\u00e1s. O Google tinha apenas ido a p\u00fablico e apenas uma pequena porcentagem dos profissionais de marketing sabiam o que as siglas “SEM” e “SEO” significam. O iPhone estava em sua inf\u00e2ncia. Facebook tinha apenas acabado de sair do campus da faculdade e ainda estava sendo pensado como um lugar para dizer \u00e0s pessoas o que voc\u00ea estava tendo para o almo\u00e7o. Agora, n\u00e3o podemos imaginar um mundo sem eles. eu costumo dizer que o marketing mudou mais nos \u00faltimos 5 anos do que nos \u00faltimos 500 … e, \u00e9 prov\u00e1vel que ir\u00e1 mudar ainda mais nos pr\u00f3ximos 5.<\/p>\n
Se voc\u00ea olhar para tr\u00e1s, costumava ser como se todos n\u00f3s viv\u00eassemos em uma era do marketing de massa, onde era apenas “uma mensagem para todas as pessoas” E, era tudo t\u00e3o bom quanto essa \u00fanica mensagem foi. Qu\u00e3o espertos \u00e9ramos com profissionais de marketing. Ent\u00e3o, a internet mostrou-se, e n\u00f3s nos mudamos para uma era do marketing transacional, onde era tudo sobre ‘clique’ no ponto de intera\u00e7\u00e3o. Mas, agora, neste penetrante mundo m\u00f3vel, social, digital, n\u00f3s estamos nos graduando a esta nova era, uma era onde esse clique, essa intera\u00e7\u00e3o, \u00e9 apenas o in\u00edcio de um relacionamento ao longo da vida e uma viagem com um cliente. Vamos chamar essa era de Marketing de engajamento. Uma viagem longa, realmente estranha.<\/p>\n
Esta nova era do marketing de engajamento \u00e9 uma que est\u00e1 apenas come\u00e7ando a se desdobrar e depender\u00e1 da capacidade das organiza\u00e7\u00f5es de envolver as pessoas em um n\u00edvel pessoal, de forma cont\u00ednua a longo do tempo, em todos os canais, e em todas as suas experi\u00eancias. Este ser\u00e1 a nova base da competi\u00e7\u00e3o, organiza\u00e7\u00f5es com envolvimento mais profundo ir\u00e3o emergir como os vencedores. E, tudo isso coloca a fun\u00e7\u00e3o de marketing no banco do motorista ainda mais conforme as organiza\u00e7\u00f5es cada vez mais se voltam para o marketing para pastorear esta jornada do cliente. Um mundo de “marketing em primeiro lugar”, se voc\u00ea preferir.<\/p>\n
Mas vamos ser honestos. Eu n\u00e3o tenho uma bola de cristal. Eu n\u00e3o sei exatamente como isso vai prosseguir. Mas, eu sei que este passeio selvagem que estamos prestes a tomar \u00e9 aquele que vai mudar fundamentalmente a forma como as marcas e organiza\u00e7\u00f5es interagem com pessoas e clientes.<\/p>","protected":false},"excerpt":{"rendered":"
“What long, strange trip it has been…” Para aqueles de voc\u00eas que s\u00e3o t\u00e3o velhos como eu, voc\u00eas v\u00e3o saber de imediato que a cita\u00e7\u00e3o \u00e9 da famosa m\u00fasica do Grateful Dead “Truckin”, que traduzida significa “Que viagem longa e estranha tem sido”. Quando penso nessa letra, eu n\u00e3o estou pensando em meus tempos de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3230","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"\n
Descobrindo a nova era do markeitng<\/title>\n<meta name=\"description\" content=\"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gayateste.gayateste.online\/en\/2014\/12\/04\/descobrindo-nova-era-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descobrindo a nova era do marketing\" \/>\n<meta property=\"og:description\" content=\"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gayateste.gayateste.online\/en\/2014\/12\/04\/descobrindo-nova-era-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"GAYA - Ag\u00eancia de Marketing Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gayaperformance\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-04T12:42:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-28T18:43:03+00:00\" \/>\n<meta name=\"author\" content=\"thiago\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thiago\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/\"},\"author\":{\"name\":\"thiago\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#\\\/schema\\\/person\\\/df0a9da275f3259936b88f236bbc575a\"},\"headline\":\"Descobrindo a nova era do marketing\",\"datePublished\":\"2014-12-04T12:42:47+00:00\",\"dateModified\":\"2021-05-28T18:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/\"},\"wordCount\":510,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#organization\"},\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/\",\"url\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/\",\"name\":\"Descobrindo a nova era do markeitng\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#website\"},\"datePublished\":\"2014-12-04T12:42:47+00:00\",\"dateModified\":\"2021-05-28T18:43:03+00:00\",\"description\":\"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/2014\\\/12\\\/04\\\/descobrindo-nova-era-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/gayateste.gayateste.online\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descobrindo a nova era do marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#website\",\"url\":\"https:\\\/\\\/gayateste.gayateste.online\\\/\",\"name\":\"GAYA - Ag\u00eancia de Marketing Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gayateste.gayateste.online\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#organization\",\"name\":\"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital\",\"url\":\"https:\\\/\\\/gayateste.gayateste.online\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gayateste.gayateste.online\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-gaya-agencia-marketing-digital-maringa-performance-pequena-dourada.png\",\"contentUrl\":\"https:\\\/\\\/gayateste.gayateste.online\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/logo-gaya-agencia-marketing-digital-maringa-performance-pequena-dourada.png\",\"width\":119,\"height\":42,\"caption\":\"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gayaperformance\\\/\",\"https:\\\/\\\/www.instagram.com\\\/gayaperformance\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCG2Tq3_8cFqrr2sJGJttkhQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gayateste.gayateste.online\\\/#\\\/schema\\\/person\\\/df0a9da275f3259936b88f236bbc575a\",\"name\":\"thiago\",\"sameAs\":[\"https:\\\/\\\/gayateste.gayateste.online\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descobrindo a nova era do markeitng","description":"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gayateste.gayateste.online\/en\/2014\/12\/04\/descobrindo-nova-era-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Descobrindo a nova era do marketing","og_description":"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?","og_url":"https:\/\/gayateste.gayateste.online\/en\/2014\/12\/04\/descobrindo-nova-era-marketing\/","og_site_name":"GAYA - Ag\u00eancia de Marketing Digital","article_publisher":"https:\/\/www.facebook.com\/gayaperformance\/","article_published_time":"2014-12-04T12:42:47+00:00","article_modified_time":"2021-05-28T18:43:03+00:00","author":"thiago","twitter_card":"summary_large_image","twitter_misc":{"Written by":"thiago","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/#article","isPartOf":{"@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/"},"author":{"name":"thiago","@id":"https:\/\/gayateste.gayateste.online\/#\/schema\/person\/df0a9da275f3259936b88f236bbc575a"},"headline":"Descobrindo a nova era do marketing","datePublished":"2014-12-04T12:42:47+00:00","dateModified":"2021-05-28T18:43:03+00:00","mainEntityOfPage":{"@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/"},"wordCount":510,"commentCount":0,"publisher":{"@id":"https:\/\/gayateste.gayateste.online\/#organization"},"articleSection":["Marketing Digital"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/","url":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/","name":"Descobrindo a nova era do markeitng","isPartOf":{"@id":"https:\/\/gayateste.gayateste.online\/#website"},"datePublished":"2014-12-04T12:42:47+00:00","dateModified":"2021-05-28T18:43:03+00:00","description":"O marketing mudou muito de 10 anos pra c\u00e1, qual ser\u00e1 sua nova era?","breadcrumb":{"@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gayateste.gayateste.online\/2014\/12\/04\/descobrindo-nova-era-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/gayateste.gayateste.online\/"},{"@type":"ListItem","position":2,"name":"Descobrindo a nova era do marketing"}]},{"@type":"WebSite","@id":"https:\/\/gayateste.gayateste.online\/#website","url":"https:\/\/gayateste.gayateste.online\/","name":"GAYA - Ag\u00eancia de Marketing Digital","description":"","publisher":{"@id":"https:\/\/gayateste.gayateste.online\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gayateste.gayateste.online\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gayateste.gayateste.online\/#organization","name":"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital","url":"https:\/\/gayateste.gayateste.online\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gayateste.gayateste.online\/#\/schema\/logo\/image\/","url":"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/06\/logo-gaya-agencia-marketing-digital-maringa-performance-pequena-dourada.png","contentUrl":"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/06\/logo-gaya-agencia-marketing-digital-maringa-performance-pequena-dourada.png","width":119,"height":42,"caption":"Ag\u00eancia GAYA - Ag\u00eancia de Marketing Digital"},"image":{"@id":"https:\/\/gayateste.gayateste.online\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gayaperformance\/","https:\/\/www.instagram.com\/gayaperformance\/","https:\/\/www.youtube.com\/channel\/UCG2Tq3_8cFqrr2sJGJttkhQ"]},{"@type":"Person","@id":"https:\/\/gayateste.gayateste.online\/#\/schema\/person\/df0a9da275f3259936b88f236bbc575a","name":"thiago","sameAs":["https:\/\/gayateste.gayateste.online"]}]}},"_links":{"self":[{"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/posts\/3230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/comments?post=3230"}],"version-history":[{"count":0,"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/posts\/3230\/revisions"}],"wp:attachment":[{"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/categories?post=3230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gayateste.gayateste.online\/en\/wp-json\/wp\/v2\/tags?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}