{"id":2185,"date":"2014-03-10T18:09:58","date_gmt":"2014-03-10T18:09:58","guid":{"rendered":"http:\/\/agenciasolucoes.com.br\/?p=2185"},"modified":"2021-05-28T15:41:16","modified_gmt":"2021-05-28T18:41:16","slug":"voc-sabe-o-que-e-empathetic-pricing","status":"publish","type":"post","link":"https:\/\/gayateste.gayateste.online\/en\/2014\/03\/10\/voc-sabe-o-que-e-empathetic-pricing\/","title":{"rendered":"Voc\u00ea sabe o que \u00e9 EMPATHETIC PRICING?"},"content":{"rendered":"<p>Descontos infinitos que n\u00e3o t\u00eam nenhuma rela\u00e7\u00e3o com a vida das pessoas est\u00e3o perdendo a gra\u00e7a \u2013 descubra como a tend\u00eancia <strong>EMPATHETIC PRICING<\/strong> est\u00e1 ganhando a aten\u00e7\u00e3o dos consumidores.<\/p>\n<p>[quote author=&#8221;Trend Bulletin&#8221;]EMPATHETIC PRICING: em 2014, os consumidores latinos n\u00e3o v\u00e3o mais querer enfrentar sozinhos todos os problemas do dia a dia. Eles est\u00e3o aproveitando a ajuda de marcas emp\u00e1ticas que pratiquem descontos e pre\u00e7os flex\u00edveis que possam aliviar algumas das suas dores de cabe\u00e7a. [\/quote]<\/p>\n<p>Motivando esta tend\u00eancia:<\/p>\n<h2>VALORES HUMANOS<\/h2>\n<p>Enquanto as expectativas por marcas com valores humanos (HUMAN BRANDS) se espalham pela Am\u00e9rica Latina, muitas empresas imaginam que um toque de humor nas campanhas \u00e9 suficiente para mostrar seu lado \u201csens\u00edvel\u201d. Mas o que acontece agora \u00e9: os consumidores respeitam (e recompensam) verdadeiramente as marcas que abra\u00e7am temas mais dif\u00edceis de tratar, como autenticidade, compaix\u00e3o e empatia.<\/p>\n<h2>\u00c9 PESSOAL<\/h2>\n<p>H\u00e1 algum tempo os consumidores t\u00eam visto marcas preocupadas com quest\u00f5es coletivas, sociais e pol\u00edticas. Isso n\u00e3o vai acabar! Mas al\u00e9m disso, eles esperam que as marcas considerem tamb\u00e9m seus problemas individuais.<\/p>\n<h2>NA ALEGRIA E NA TRISTEZA<\/h2>\n<p>Muitas marcas na Am\u00e9rica Latina est\u00e3o preocupadas em se fazer presentes nos momentos felizes. Mas os latinos que est\u00e3o sobrecarregados com as demandas da vida urbana v\u00e3o receber muito bem qualquer apoio que torne sua vida mais f\u00e1cil.<\/p>\n<h2>MAIS DO MESMO?<\/h2>\n<p>A excita\u00e7\u00e3o pelas compras coletivas j\u00e1 passou. Depois do \u201cboom\u201d de 2012, v\u00e1rios sites desse tipo fecharam as portas ou mudaram o perfil do neg\u00f3cio. Ao agregar um significado surpreendente a uma promo\u00e7\u00e3o, as marcas podem reanimar os que se cansaram dos mesmo descontos.<\/p>\n<p>VEJA 3 EXEMPLOS DE DESCONTOS INOVADORES<\/p>\n<h3>PlayArte<\/h3>\n<p><em>[success]Cinema d\u00e1 desconto para motoristas que est\u00e3o esperando pelo hor\u00e1rio do rod\u00edzio [\/success]<\/em><\/p>\n<p><center><\/center><\/p>\n<h3>Coca-Cola<\/h3>\n<p><em><em>[success]<\/em>T\u00e1xis adaptados oferecem descontos para chilenos que se exercitarem durante a corrida<em>[\/success]<\/em><\/em><\/p>\n<p><center><\/p>\n<p style=\"text-align: center;\">\n<p><\/center><\/p>\n<h3>Opticolor<\/h3>\n<p><em><em>[success]<\/em>Na Venezuela, descontos aumentam conforme a idade dos clientes<em>[\/success]<\/em><\/em><\/p>\n<p><center><\/center><\/p>\n<h2>E COMO USAR?<\/h2>\n<p>Quais as oportunidades para as marcas latinoamericanas que desejam mostrar um pouco de empatia?\u2028 Para ver as respostas do <strong>TRENDWATCHING<\/strong>, al\u00e9m da teoria completa, com mais exemplos de marcas e empresas que j\u00e1 est\u00e3o usando a tend\u00eancia <strong>EMPATHETIC PRICING<\/strong> clique <span style=\"text-decoration: underline;\"><a href=\"http:\/\/trendwatching.com\/_translations\/pt\/southcentralamerica\/trends\/empatheticpricing\/?utm_medium=email&amp;utm_campaign=SCB+EMPATHETIC+PRICING+PT&amp;utm_content=SCB+EMPATHETIC+PRICING+PT+Version+A+CID_eddc2098e26371f528444a7dfeefdca8&amp;utm_source=Campaign%2520Monitor&amp;utm_term=Clique%2520aqui%2520para%2520ler%2520o%2520Trend%2520Bulletin%2520completo\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>AQUI<\/strong><\/a><\/span>!<\/p>\n<h2>AGORA \u00c9 COM VOC\u00ca!<\/h2>\n<p>J\u00e1 viu alguma marca utilizando esta nova tend\u00eancia? J\u00e1 passou por algo parecido? Compartilhe sua experi\u00eancia comigo, nos coment\u00e1rio aqui embaixo. Adoraria saber sua opini\u00e3o!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descontos infinitos que n\u00e3o t\u00eam nenhuma rela\u00e7\u00e3o com a vida das pessoas est\u00e3o perdendo a gra\u00e7a \u2013 descubra como a tend\u00eancia EMPATHETIC PRICING est\u00e1 ganhando a aten\u00e7\u00e3o dos consumidores. [quote author=&#8221;Trend Bulletin&#8221;]EMPATHETIC PRICING: em 2014, os consumidores latinos n\u00e3o v\u00e3o mais querer enfrentar sozinhos todos os problemas do dia a dia. Eles est\u00e3o aproveitando a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2185","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voc\u00ea sabe o que \u00e9 EMPATHETIC PRICING? - Solu\u00e7\u00f5es Marketing Digital<\/title>\n<meta name=\"description\" content=\"Descontos infinitos que n\u00e3o t\u00eam nenhuma rela\u00e7\u00e3o com a vida das pessoas est\u00e3o perdendo a gra\u00e7a. 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