{"id":112157,"date":"2022-05-11T08:00:27","date_gmt":"2022-05-11T11:00:27","guid":{"rendered":"https:\/\/gayateste.gayateste.online\/?p=112157"},"modified":"2022-05-03T16:49:21","modified_gmt":"2022-05-03T19:49:21","slug":"crescimento-do-e-commerce-no-brasil","status":"publish","type":"post","link":"https:\/\/gayateste.gayateste.online\/en\/2022\/05\/11\/crescimento-do-e-commerce-no-brasil\/","title":{"rendered":"Crescimento do e-commerce no Brasil"},"content":{"rendered":"

O crescimento do e-commerce<\/strong> que j\u00e1 vinha acelerando nos \u00faltimos anos no Brasil foi acelerado pela pandemia e as compras online acabaram se tornando o novo normal.<\/em><\/h3>\n

Que o e-commerce<\/a>\u00a0no Brasil n\u00e3o para de crescer \u00e9 mais do que \u00f3bvio!<\/p>\n

Segundo pesquisa da eMarketer, o Brasil tornou-se o s\u00e9timo maior pa\u00eds em vendas online em 2020.<\/p>\n

Vamos compreender o e-commerce ou com\u00e9rcio eletr\u00f4nico: ele refere -se \u00e0s vendas online realizadas por uma \u00fanica empresa, seja fabricante ou varejista, por meio de uma plataforma virtual propriet\u00e1ria.<\/p>\n

O e-commerce<\/a> conquistou novos consumidores, e o brasileiro est\u00e1 se adaptando ao ambiente de compras on-line.<\/p>\n

Embora as restri\u00e7\u00f5es da COVID tenham impulsionado o seu crescimento, o e-commerce concretizou suas proje\u00e7\u00f5es de crescimento para os pr\u00f3ximos anos, mesmo depois do fim da pandemia.<\/p>\n

Para os pr\u00f3ximos anos, a expectativa \u00e9 que o com\u00e9rcio eletr\u00f4nico no Brasil continue crescendo. De acordo com o estudo Future of Retail,<\/a> realizado pela Euromonitor International e Google<\/a>, a taxa de crescimento projetada entre 2021 e 2025 \u00e9 de 42%.<\/p>\n

De acordo com a pesquisa, 25% dos novos consumidores s\u00e3o da Gera\u00e7\u00e3o Z, nascidos entre 1995 e 2010.<\/p>\n

Com isso, a expectativa para 2022 \u00e9 que as vendas online cres\u00e7am 12 %, com faturamento de R$ 169,5 bilh\u00f5es.<\/p>\n

Categorias mais vendidas<\/strong><\/h4>\n

Uma pesquisa descobriu que as categorias mais populares para compras online s\u00e3o moda, beleza, perfume e sa\u00fade.<\/p>\n

Por outro lado, o setor tecnol\u00f3gico, que inclui smartphones, eletroeletr\u00f4nicos foi o que apresentou o maior crescimento no ano anterior.<\/p>\n

Meios de pagamento mais utilizados<\/strong><\/h4>\n

O m\u00e9todo de pagamento mais comum para compras online \u00e9 o cart\u00e3o de cr\u00e9dito, que representa 69,7 % de todos os pedidos feitos.<\/p>\n

O cart\u00e3o banc\u00e1rio recebeu 16,9% do pagamento das encomendas, enquanto 11,1 % foram para outras formas de pagamento, como carteira e cashback, e 2,3 % foram para o Pix.<\/p>\n

Fatores como comodidade, variedade e pre\u00e7os atrativos ajudam a explicar esse sucesso<\/strong>. <\/strong><\/h3>\n

E os n\u00fameros provam que comprar on-line \u00e9 algo que veio para ficar.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

4 efeitos do crescimento do e-commerce<\/a> no Brasil :<\/strong><\/h4>\n

– Smartphones<\/strong><\/h4>\n

S\u00e3o prioridade, <\/strong>o Brasil e o M\u00e9xico s\u00e3o dois dos maiores mercados de varejo de e-commerce por meio de mobile<\/a> na Am\u00e9rica Latina.<\/p>\n

\"\"<\/p>\n

– Parcerias com influenciadores<\/strong><\/h4>\n

Um dos principais aspectos do crescimento do e-commerce brasileiro tem a ver com os influenciadores digitais. Marcas afirmam que trabalhar com influenciadores \u00e9 extremamente importante para os neg\u00f3cios, pois usu\u00e1rios de redes sociais brasileiros seguem algum influenciador digital.<\/a><\/p>\n

\"\"<\/p>\n

– Marketplaces<\/strong><\/h4>\n

Crescer\u00e3o ainda mais, pois s\u00e3o importantes canais para gerar crescimento de vendas de forma r\u00e1pida e sem muito esfor\u00e7o.<\/p>\n

\"\"<\/p>\n

– Relev\u00e2ncia dos pagamentos digitais<\/strong><\/h4>\n

A praticidade e a redu\u00e7\u00e3o de atrito nos pagamentos digitais\u00a0s\u00e3o grandes atrativos para o consumidor. Em virtude da populariza\u00e7\u00e3o do PIX e das carteiras digitais, a popula\u00e7\u00e3o se acostuma cada vez mais com a experi\u00eancia das compras e pagamentos online.<\/p>\n

\"\"<\/p>\n

O que mais esperar do futuro do com\u00e9rcio eletr\u00f4nico?<\/strong><\/h4>\n

Ap\u00f3s 25 anos de hist\u00f3ria de compras online, a expectativa \u00e9 de um crescimento ainda maior nas pr\u00f3ximas d\u00e9cadas.<\/p>\n

Dentre as categorias que mais se destacam est\u00e3o:<\/p>\n

– Alimentos e Bebidas;<\/p>\n

– Arte e Antiguidades;<\/p>\n

– Beb\u00eas e Cia;<\/p>\n

– Casa, Decora\u00e7\u00e3o e Constru\u00e7\u00e3o.<\/p>\n

Nesse cen\u00e1rio o e-commerce<\/a> \u00e9 apontado como um dos setores mais pr\u00f3speros no Brasil, sem ind\u00edcios de queda e com um futuro est\u00e1vel pela frente.<\/p>\n

Em outras palavras, abre-se um mar de oportunidades para empreendedores atentos \u00e0 tecnologia e ao comportamento do consumidor.<\/p>\n

Fique de olho nas tend\u00eancias para evoluir o seu neg\u00f3cio!<\/strong><\/p>\n

Acompanhar o perfil do consumidor no Brasil vai te ajudar a entender o que seus clientes procuram e, consequentemente, direcionar melhor suas estrat\u00e9gias com pr\u00e1ticas inovadoras para obter autoridade na internet.<\/p>\n

Al\u00e9m de prever as necessidades, voc\u00ea tem vantagem competitiva em rela\u00e7\u00e3o aos seus concorrentes, seja nos produtos e servi\u00e7os ou na experi\u00eancia de compra.<\/p>\n

E isso \u00e9 fundamental para manter os resultados positivos do seu neg\u00f3cio.<\/p>\n

Para fortalecer sua marca e potencializar as vendas do seu e-commerce<\/a> voc\u00ea precisa investir em An\u00fancios no Google<\/a>.<\/strong><\/h3>\n

N\u00f3s podemos ajud\u00e1-lo com o seu e-commerce!<\/p>\n

Temos mais de 14 anos de experi\u00eancia em marketing e vendas na internet. Acesse este link<\/a> <\/strong>e fale agora mesmo com um especialista.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

O crescimento do e-commerce que j\u00e1 vinha acelerando nos \u00faltimos anos no Brasil foi acelerado pela pandemia e as compras online acabaram se tornando o novo normal. Que o e-commerce\u00a0no Brasil n\u00e3o para de crescer \u00e9 mais do que \u00f3bvio! Segundo pesquisa da eMarketer, o Brasil tornou-se o s\u00e9timo maior pa\u00eds em vendas online em […]<\/p>\n","protected":false},"author":2,"featured_media":112193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,40,1,88],"tags":[63,151,141,95],"class_list":["post-112157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-marketing-no-google","category-sem-categoria","category-vendas","tag-marketingdigital","tag-vendasonline","tag-e-commerce","tag-vendas"],"yoast_head":"\nCrescimento do e-commerce no Brasil - GAYA - Ag\u00eancia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"O crescimento do e-commerce que j\u00e1 vinha acelerando nos \u00faltimos anos no Brasil foi acelerado pela pandemia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gayateste.gayateste.online\/en\/2022\/05\/11\/crescimento-do-e-commerce-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crescimento do e-commerce no Brasil - 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