{"id":111195,"date":"2021-02-19T10:53:29","date_gmt":"2021-02-19T13:53:29","guid":{"rendered":"https:\/\/gayateste.gayateste.online\/?p=111195"},"modified":"2021-02-19T10:54:30","modified_gmt":"2021-02-19T13:54:30","slug":"atencao-instagram-stories-pode-copiar-tiktok-entenda","status":"publish","type":"post","link":"https:\/\/gayateste.gayateste.online\/en\/2021\/02\/19\/atencao-instagram-stories-pode-copiar-tiktok-entenda\/","title":{"rendered":"ATEN\u00c7\u00c3O: Instagram Stories pode copiar TikTok. Entenda."},"content":{"rendered":"

Esta semana saiu na internet que o\u00a0Instagram come\u00e7ou a testar um novo redesign para os Stories<\/strong>, com disposi\u00e7\u00e3o vertical ao estilo TikTok.<\/p>\n

A plataforma tem se reinventado a cada dia, sempre disponibilizando novas ferramentas, rea\u00e7\u00f5es e filtros aos usu\u00e1rios. A \u00faltima descoberta, por\u00e9m j\u00e1 confirmada pela pr\u00f3pria companhia em comunicado ao site TechCrunch<\/a>, \u00e9 um novo modelo de exibi\u00e7\u00e3o para os Stories<\/strong> semelhante ao rival tiktok.<\/p>\n

TikTok x Instagram: Briga de gigantes<\/h3>\n
\n

O\u00a0TikTok foi o aplicativo mais baixado ao redor do mundo em 2020, segundo um levantamento realizado pela empresa de consultoria AppAnnie<\/a>.<\/p>\n

O relat\u00f3rio leva em considera\u00e7\u00e3o os downloads nos celulares Android e nos iPhones e afirma que a empresa chinesa ByteDance, criadora do aplicativo, subiu 3 posi\u00e7\u00f5es no ranking, superando os aplicativos do Facebook, na compara\u00e7\u00e3o com 2019.<\/p>\n<\/div>\n

Este destaque da empresa chinesa tem incomodado o instagram, que antes reinava absoluto, principalmente com o p\u00fablico jovem.<\/p>\n

Portanto n\u00e3o \u00e9 de hoje esta rivalidade, at\u00e9 porque o TikTok conseguiu reunir o melhor de diversas redes sociais em um s\u00f3 aplicativo.<\/p>\n

Ele incorpora os servi\u00e7os do falecido Musica.ly, tem feed e stories<\/strong> <\/a>(Instagram), v\u00eddeos curtos (Vine), tend\u00eancias e hashtags (Twitter).<\/p>\n

Por isso o TikTok fez e faz muito sucesso, e tem incomodado o reinado de Zuckerberg na internet.<\/p>\n

Instagram contra-ataca<\/h3>\n

Em 2019, o instagram j\u00e1 sentindo o impacto do TikTok, lan\u00e7ou o Reels<\/a>, um recurso para criar v\u00eddeos de 15 segundos com m\u00fasica.<\/p>\n

O reels tamb\u00e9m permite capturar trechos de outros v\u00eddeos e usar os sons para criar virais, como os do rival.<\/p>\n

A vantagem do Reels \u00e9 que ele pode ser acessado diretamente pela fun\u00e7\u00e3o de c\u00e2mera do Instagram, pressionando e segurando o bot\u00e3o para iniciar a grava\u00e7\u00e3o e, em seguida, adicionar filtros e efeitos, al\u00e9m de alterar a velocidade.<\/p>\n

Ent\u00e3o n\u00e3o \u00e9 de hoje esta rixa entre os dois gigantes da internet.<\/p>\n

Instagram Stories Vertical<\/h3>\n

Como dito anteriormente, e j\u00e1 confirmado pelo instagram, a empresa de Zuckerberg tem testado alterar o atual formato de exibi\u00e7\u00e3o horizontal do stories<\/strong>.<\/p>\n

Do ponto de vista do design e experi\u00eancia de usu\u00e1rio, a mudan\u00e7a faz sentido: quando acessamos um site via browser ou percorremos o feed p\u00fablico do Facebook ou do pr\u00f3prio Instagram, esse movimento vertical \u00e9 natural.<\/p>\n

Pensando nisso \u00e9 bem prov\u00e1vel que a rede passe a priorizar v\u00eddeos ao inv\u00e9s de imagens est\u00e1ticas.<\/p>\n

O Instagram adotar os stories<\/strong> verticais n\u00e3o \u00e9 algo esperado, mas tamb\u00e9m n\u00e3o surpreende tanto quanto parece.<\/p>\n

At\u00e9 o momento, s\u00e3o poucas as informa\u00e7\u00f5es a respeito desta nova mudan\u00e7a, e o Instagram afirma que o modelo se trata de um \u201cprot\u00f3tipo\u201d e \u201cainda n\u00e3o est\u00e1 dispon\u00edvel para testes p\u00fablicos\u201d.<\/p>\n

Mas j\u00e1 podemos debater sobre esta ideia, o que voc\u00ea acha? Prefere a navega\u00e7\u00e3o horizontal, como \u00e9 hoje, ou a vertical?\u00a0Conte a\u00ed embaixo, nos coment\u00e1rios.<\/p>\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Esta semana saiu na internet que o\u00a0Instagram come\u00e7ou a testar um novo redesign para os Stories, com disposi\u00e7\u00e3o vertical ao estilo TikTok. A plataforma tem se reinventado a cada dia, sempre disponibilizando novas ferramentas, rea\u00e7\u00f5es e filtros aos usu\u00e1rios. A \u00faltima descoberta, por\u00e9m j\u00e1 confirmada pela pr\u00f3pria companhia em comunicado ao site TechCrunch, \u00e9 um […]<\/p>\n","protected":false},"author":2,"featured_media":111207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,79,145],"tags":[177,182,176,181,62,180,179,50,178,151,175,148,149,143,150,147,95],"class_list":["post-111195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-no-instagram","category-midias-sociais","category-redes-sociais","tag-comopublicarnoigtv","tag-comopublicarreels","tag-comousaroreels","tag-igtvnofeed","tag-instagram","tag-instagramigtv","tag-instagramreels","tag-marketing","tag-reelsouigtv","tag-vendasonline","tag-comousar","tag-feed","tag-igtv","tag-redessociais","tag-reels","tag-stories","tag-vendas"],"yoast_head":"\nATEN\u00c7\u00c3O: Instagram Stories pode copiar TikTok. 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