{"id":110725,"date":"2020-09-22T17:35:23","date_gmt":"2020-09-22T20:35:23","guid":{"rendered":"https:\/\/gayateste.gayateste.online\/?p=110725"},"modified":"2020-10-06T09:48:04","modified_gmt":"2020-10-06T12:48:04","slug":"black-friday-2020-quando-e-como-preparar-minha-loja","status":"publish","type":"post","link":"https:\/\/gayateste.gayateste.online\/en\/2020\/09\/22\/black-friday-2020-quando-e-como-preparar-minha-loja\/","title":{"rendered":"Black Friday 2020: Quando \u00e9? Como preparar minha loja?"},"content":{"rendered":"<p>Falta pouco mais de dois meses para a <strong>Black Friday<\/strong> <strong>2020<\/strong>, isso mesmo, o dia t\u00e3o aguardado por lojistas e compradores est\u00e1 chegando e ser\u00e1 dia <strong>27\/11\/2020<\/strong>.<\/p>\n<p>Se voc\u00ea \u00e9 lojista provavelmente passou os \u00faltimos meses montando estrat\u00e9gias e planejando suas ofertas para vencer a concorr\u00eancia e conquistar o cliente, n\u00e3o \u00e9 mesmo?<\/p>\n<p>Agora se esta \u00e9 a sua primeira <strong>Black Friday<\/strong>, n\u00f3s podemos imaginar sua tens\u00e3o e nervosismo, afinal, \u00e9 um dia muito importante para o com\u00e9rcio de todo o mundo.<\/p>\n<p>Para ajudar os marinheiros de primeira viagem e at\u00e9 mesmo os capit\u00e3es mais experientes, preparamos algumas dicas e informa\u00e7\u00f5es valiosas para te ajudar a ter sucesso neste dia, ent\u00e3o continue a leitura e descubra.<\/p>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-110767\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-2-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-2-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-2-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-2-768x476.jpg 768w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-2.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/h3>\n<p>Em 27 de Novembro acontecer\u00e1 a <strong>Black Friday<\/strong> <strong>2020<\/strong>, e mesmo diante das dificuldades devido a pandemia, o presidente da Sociedade Brasileira de Varejo e Consumo, Eduardo Terra, est\u00e1 confiante que esta pode ser a maior <strong>Black Friday<\/strong> do pa\u00eds.<\/p>\n<p>As incertezas giram em torno das lojas f\u00edsicas, pois n\u00e3o sabemos qual ser\u00e1 o cen\u00e1rio mediante a situa\u00e7\u00e3o atual, por\u00e9m em compensa\u00e7\u00e3o o <a href=\"https:\/\/gayateste.gayateste.online\/en\/2017\/11\/14\/21-dicas-rapidas-sobre-como-vender-mais-pela-internet\/\">e-commerce<\/a> tem crescido exponencialmente, ou seja, a\u00a0pandemia do coronavirus remodelou a forma de comprar produtos.<\/p>\n<p>Imagine como cresceu o cen\u00e1rio de compras atrav\u00e9s de <a href=\"https:\/\/gayateste.gayateste.online\/en\/2017\/11\/14\/21-dicas-rapidas-sobre-como-vender-mais-pela-internet\/\">e-commerce<\/a>, some com a quantidade de consumidores que nunca haviam comprado online e seguir\u00e3o com este h\u00e1bito, e finalize com o n\u00e3o menos importante e mais esperado: <strong>DESCONTO<\/strong>.<\/p>\n<p>Pronto, o contexto \u00e9 bastante otimista, n\u00e3o \u00e9? Voc\u00ea vai ficar de fora?<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-large wp-image-110769\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-4-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-4-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-4-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-4-768x476.jpg 768w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-4.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/h3>\n<p>De acordo com o site <a href=\"https:\/\/www.blackfriday.com.br\/\"><strong>Black Friday Brasil<\/strong><\/a>, os produtos em alta s\u00e3o os celulares e eletrodom\u00e9sticos. O principal motivo deste p\u00f3dio, s\u00e3o as facilidades de pagamento e possibilidades de parcelamento sem juros, tendo em vista que s\u00e3o itens com custo elevado. Veja abaixo o top 10:<\/p>\n<ul>\n<li>Smartphone<\/li>\n<li>Eletrodom\u00e9sticos<\/li>\n<li>Televisores<\/li>\n<li>Inform\u00e1tica<\/li>\n<li>M\u00f3veis e decora\u00e7\u00e3o<\/li>\n<li>Moda e vestu\u00e1rio<\/li>\n<li>Eletroport\u00e1teis<\/li>\n<li>Viagens<\/li>\n<li>Beleza<\/li>\n<li>Livros e papelaria<\/li>\n<\/ul>\n<p>Entretanto, vale frisar que segundo o site <a href=\"https:\/\/www.promobit.com.br\/\"><strong>Promobit<\/strong><\/a>, existe uma desarmonia das promo\u00e7\u00f5es divulgadas durante a <strong>Black Friday<\/strong> e os maiores desejos dos clientes, considerando que os principais descontos est\u00e3o concentrados em produtos de beleza e vestu\u00e1rio.<\/p>\n<p>Sendo assim, fica claro que a maioria dos lojistas n\u00e3o oferecem grandes descontos nos produtos mais cobi\u00e7ados, e isto pode ser um diferencial no seu <a href=\"https:\/\/gayateste.gayateste.online\/en\/2017\/11\/14\/21-dicas-rapidas-sobre-como-vender-mais-pela-internet\/\">e-commerce<\/a>, se este for o seu ramo de atua\u00e7\u00e3o.<\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-large wp-image-110770\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-5-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-5-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-5-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-5-768x476.jpg 768w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-5.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/h3>\n<p>Como j\u00e1 \u00e9 de se esperar devido a pandemia, os grandes varejistas est\u00e3o desenhando novos planos para a <strong>Black Friday 2020<\/strong>, que provavelmente ser\u00e1 em sua maioria, digital.<\/p>\n<p>Ent\u00e3o se voc\u00ea est\u00e1 esperando grandes filas de clientes cruzando o quarteir\u00e3o, esque\u00e7a.<\/p>\n<p>As maiores empresas como: <strong>Extra<\/strong>, <strong>Magazine Luiza<\/strong>, <strong>Americanas<\/strong> e <strong>Casas<\/strong> <strong>Bahia<\/strong>, j\u00e1 est\u00e3o refor\u00e7ando sua demanda online e testando seus sites para que consigam suportar, sem sa\u00edrem do ar, o grande fluxo de clientes que estar\u00e3o acessando simultaneamente.<\/p>\n<p>Vale refor\u00e7ar tamb\u00e9m que o processo vai muito al\u00e9m de um site que comporte a grande quantidade de acessos, \u00e9 necess\u00e1rio garantir estoque, entrega e arcar com poss\u00edveis problemas p\u00f3s venda.<\/p>\n<p>Mas antes que voc\u00ea diga \u201c<em>essas dicas s\u00e3o para empresas grandes, meu neg\u00f3cio \u00e9 pequeno<\/em>\u201d, vale deixar claro que a era digital \u00e9 para todos, principalmente os que desejam alavancar suas vendas e sair da zona de conforto.<\/p>\n<p>Afinal de contas, independente do tamanho da sua empresa, o importante \u00e9 estar preparado para converter seus contatos em vendas.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-110768\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-3-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-3-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-3-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-3-768x476.jpg 768w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-3.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/h3>\n<p>A primeira dica \u00e9: <strong>PLANEJAMENTO<\/strong>.<\/p>\n<p>Esteja preparado e realize um planejamento estrat\u00e9gico, avaliando quais produtos colocar\u00e1 em promo\u00e7\u00e3o, qual ser\u00e1 o desconto oferecido, quantos e-mails ser\u00e3o enviados etc.<\/p>\n<p>Com foco nos seus objetivos, projete in\u00edcio, meio e fim da sua campanha. Avalie em quais canais sua campanha deve aparecer, afinal, de nada adianta oferecer bons produtos ou servi\u00e7os se o seu p\u00fablico n\u00e3o ficar sabendo disso.<\/p>\n<p>\u00c9 bastante interessante, semanas antes da data, publicar imagens e realizar campanhas dos itens que estar\u00e3o em oferta, assim seus clientes j\u00e1 ficam cientes dos descontos e conseguem planejar as compras que ir\u00e3o fazer.<\/p>\n<p>Um outro diferencial que poder\u00e1 definir a escolha pela sua empresa \u00e9 o <strong>atendimento<\/strong>.<\/p>\n<p>Est\u00e1 comprovado que um bom atendimento e um cuidado especial com o cliente, define uma compra, ainda que o pre\u00e7o n\u00e3o seja o melhor. Ent\u00e3o aposte em uma equipe de SAC especializada e com amplo conhecimento sobre seus produtos.<\/p>\n<p>Por fim, por\u00e9m muito importante: <strong>SEJA HONESTO<\/strong>.<\/p>\n<p>Quando a BF chegou aqui, algumas empresas causaram revolta nos consumidores, porque aumentavam o pre\u00e7o semanas antes para depois diminu\u00ed-los, dando uma falsa impress\u00e3o de desconto.<\/p>\n<p>Estes epis\u00f3dios ficaram conhecidos como &#8220;<em>Black Fraude<\/em>&#8220;.<\/p>\n<p>Entretanto, a facilidade de informa\u00e7\u00f5es devido a era digital, identificam rapidamente ofertas mentirosas, gerando uma impress\u00e3o bastante negativa para as marcas.<\/p>\n<h3>Conclus\u00e3o<\/h3>\n<p>Agora que voc\u00ea j\u00e1 sabe dos pontos principais, se sente mais preparado para a <strong>Black Friday<\/strong>? J\u00e1 analisou seu estoque, as promo\u00e7\u00f5es e preparou sua equipe?<\/p>\n<p><strong>N\u00c3O?<\/strong><\/p>\n<p>Realmente n\u00e3o \u00e9 t\u00e3o f\u00e1cil quanto parece, mas nossa equipe pode te ajudar.<\/p>\n<p>Temos anos de experi\u00eancia e estrat\u00e9gias certeiras que ir\u00e3o te auxiliar nesta etapa e v\u00e3o impulsionar ainda mais suas vendas.<\/p>\n<p><a href=\"http:\/\/bit.ly\/Whats-de-GAYA\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-110771\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-6-1024x635.jpg\" alt=\"\" width=\"960\" height=\"595\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-6-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-6-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-6-768x476.jpg 768w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/09\/black-friday-2020-quando-e-como-preparar-minha-loja-6.jpg 1080w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Falta pouco mais de dois meses para a Black Friday 2020, isso mesmo, o dia t\u00e3o aguardado por lojistas e compradores est\u00e1 chegando e ser\u00e1 dia 27\/11\/2020. Se voc\u00ea \u00e9 lojista provavelmente passou os \u00faltimos meses montando estrat\u00e9gias e planejando suas ofertas para vencer a concorr\u00eancia e conquistar o cliente, n\u00e3o \u00e9 mesmo? Agora se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":110766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,88],"tags":[139,140,141],"class_list":["post-110725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-vendas","tag-blackfriday","tag-blackfriday2020","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2020: Quando \u00e9? 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