{"id":110469,"date":"2020-02-12T17:26:53","date_gmt":"2020-02-12T19:26:53","guid":{"rendered":"https:\/\/www.agenciasolucoes.com.br\/?p=110469"},"modified":"2020-12-04T10:51:25","modified_gmt":"2020-12-04T13:51:25","slug":"6-razoes-pelas-quais-mais-conteudo-nao-e-tao-bom-assim-na-verdade-e-pior","status":"publish","type":"post","link":"https:\/\/gayateste.gayateste.online\/en\/2020\/02\/12\/6-razoes-pelas-quais-mais-conteudo-nao-e-tao-bom-assim-na-verdade-e-pior\/","title":{"rendered":"6 raz\u00f5es pelas quais mais conte\u00fado n\u00e3o \u00e9 t\u00e3o bom assim (na verdade \u00e9 pior!)"},"content":{"rendered":"<p>Choque de <strong>conte\u00fado<\/strong>.<\/p>\n<p>Mark Schaefer o\u00a0<a href=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/\" target=\"_blank\" rel=\"noopener noreferrer\">previu pela primeira vez<\/a>\u00a0h\u00e1 cinco anos, em 2014.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/content-shock-5e40a2494211e.png\" alt=\"6 raz\u00f5es pelas quais mais conte\u00fado n\u00e3o \u00e9 melhor (\u00e9 realmente pior!)\" \/><\/p>\n<p>O setor de marketing deveria ter tomado isso como um aviso, e alguns de n\u00f3s o fizeram.<\/p>\n<p>Mas n\u00e3o o suficiente.<\/p>\n<p>Em vez de andarmos juntos (e nosso p\u00fablico) com <strong>conte\u00fado<\/strong>, continuamos a correr uma corrida metaf\u00f3rica para quem poderia publicar o maior conte\u00fado com a maior contagem de palavras.<\/p>\n<p>Portanto, o choque de conte\u00fado continuou piorando, tanto para os profissionais de marketing quanto para o p\u00fablico para o qual criamos conte\u00fado.<\/p>\n<p>Agora, estamos realmente envolvidos e precisamos come\u00e7ar a lidar com as consequ\u00eancias.<\/p>\n<p>&#8220;\u00c9&#8221; estar sobrecarregado de conte\u00fado, e uau, \u00e9 dif\u00edcil de percorrer.<\/p>\n<p>Voc\u00ea j\u00e1\u2026<\/p>\n<ul>\n<li>Sentiu burnout criativo ou bloqueio de escritor?<\/li>\n<li>Burnout regular experiente?<\/li>\n<li>Come\u00e7ou a se sentir repetitivo com seu conte\u00fado?<\/li>\n<\/ul>\n<p>Isso tudo gra\u00e7as ao choque de conte\u00fado, \u00e0 sobrecarga de marketing e \u00e0 abordagem &#8220;mais \u00e9 melhor&#8221; ao conte\u00fado que o setor de marketing de conte\u00fado vem adotando na \u00faltima d\u00e9cada.<\/p>\n<p>Se voc\u00ea lidou com algum dos itens da lista acima, talvez j\u00e1 esteja adotando uma abordagem mais sustent\u00e1vel da estrat\u00e9gia de conte\u00fado.<\/p>\n<p>Mas se voc\u00ea ainda n\u00e3o est\u00e1 convencido de que mais <strong>conte\u00fado<\/strong> n\u00e3o \u00e9 melhor, permita-me convenc\u00ea-lo.<\/p>\n<p>Aqui est\u00e3o seis raz\u00f5es pelas quais mais conte\u00fado n\u00e3o \u00e9 melhor &#8211; e pode, de fato, ser pior.<\/p>\n<h2>1. Os profissionais de marketing de conte\u00fado n\u00e3o s\u00e3o imunes \u00e0 epidemia de esgotamento<\/h2>\n<p>Estamos no meio de um acerto de contas com a Hustle Culture, uma cultura de trabalho que glorifica a produtividade sem fim, o excesso de trabalho e o sacrif\u00edcio mais do que a sa\u00fade, o equil\u00edbrio e os limites.<\/p>\n<p>Em 2019, come\u00e7amos a ver o in\u00edcio do fim dessa mentalidade.<\/p>\n<p>Primeiro, houve o artigo\u00a0<a href=\"https:\/\/www.buzzfeednews.com\/article\/annehelenpetersen\/millennials-burnout-generation-debt-work\" target=\"_blank\" rel=\"noopener noreferrer\">viral do BuzzFeed sobre o esgotamento milenar<\/a>\u00a0.\u00a0N\u00e3o que o burnout seja exclusivo da gera\u00e7\u00e3o do mil\u00eanio.<\/p>\n<p>Ent\u00e3o, no final do ano, a Organiza\u00e7\u00e3o Mundial da Sa\u00fade\u00a0<a href=\"https:\/\/www.goodmorningamerica.com\/wellness\/story\/burnout-now-official-medical-diagnosis-63316174\" target=\"_blank\" rel=\"noopener noreferrer\">adicionou oficialmente o<\/a>\u00a0desgaste do local de trabalho \u00e0 sua Classifica\u00e7\u00e3o Internacional de Doen\u00e7as.<\/p>\n<p>E durante todo o ano, come\u00e7amos a ver mais discuss\u00f5es sobre burnout que estavam\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/807075\/work-related-stress-caused-unhealthy-behaviors-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">francamente atrasadas<\/a>\u00a0.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-347858 b-lazy pcimg b-loaded\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02.png\" sizes=\"(max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-1024x538.png 1024w\" alt=\"Estat\u00edsticas de Burnout\" width=\"1600\" height=\"840\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02-1024x538.png 1024w\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/burnout-statistics-5e40a2a3a6c02.png\" data-was-processed=\"true\" \/><\/p>\n<p>Os comerciantes de todos os tipos &#8211; de\u00a0<a href=\"https:\/\/blog.quuu.co\/lessons-worth-learning-from-remote-workers\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-house<\/a>\u00a0, para\u00a0<a href=\"https:\/\/digiday.com\/marketing\/crisis-boiling-surface-burnout-growing-problem-inside-agencies\/\" target=\"_blank\" rel=\"noopener noreferrer\">-side ag\u00eancia<\/a>\u00a0, para\u00a0<a href=\"https:\/\/contently.net\/2020\/02\/06\/voices\/why-i-freelance-wealth-and-status-werent-worth-my-life\/\" target=\"_blank\" rel=\"noopener noreferrer\">trabalhadores por conta pr\u00f3pria<\/a>\u00a0&#8211; est\u00e3o se juntando a discuss\u00e3o.<\/p>\n<p>De fato, o Search Engine Journal tamb\u00e9m entrou na conversa, introduzindo uma\u00a0coluna semanal de autocuidado,\u00a0onde, juntamente com outros profissionais de marketing,\u00a0conversamos sobre minha pr\u00f3pria experi\u00eancia com o burnout\u00a0.<\/p>\n<p>\u00c9 claramente algo com o qual estamos lidando, e \u00e9 hora de aprendermos a adaptar as pr\u00e1ticas de marketing de conte\u00fado nascidas na Hustle Culture para se adequar \u00e0 pr\u00f3xima era do equil\u00edbrio.<\/p>\n<h2>2. Todas as estrat\u00e9gias t\u00eam um ponto de retorno decrescente<\/h2>\n<p>A segunda raz\u00e3o para come\u00e7ar a adotar uma abordagem \u201cmenos \u00e9 mais\u201d ao marketing de conte\u00fado \u00e9 o princ\u00edpio econ\u00f4mico da Lei dos Retornos Diminutos.<\/p>\n<p>De acordo com a\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/l\/lawofdiminishingmarginalreturn.asp\" target=\"_blank\" rel=\"noopener noreferrer\">Investopedia<\/a>\u00a0, aqui est\u00e1 o que isso significa:<\/p>\n<blockquote><p>&#8220;A lei dos retornos marginais decrescentes afirma que, em algum momento, a adi\u00e7\u00e3o de um fator adicional de produ\u00e7\u00e3o resulta em aumentos menores na produ\u00e7\u00e3o&#8221;.<\/p><\/blockquote>\n<p>Ent\u00e3o, o que isso significa para o marketing de <strong>conte\u00fado<\/strong>?<\/p>\n<p>Bem, h\u00e1 um limite para o impacto que voc\u00ea pode causar com uma determinada estrat\u00e9gia de conte\u00fado, independentemente da frequ\u00eancia com que voc\u00ea a implementa publicando um novo conte\u00fado.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-347860 b-lazy pcimg loading\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8.png\" sizes=\"(max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-1024x538.png 1024w\" alt=\"A lei da diminui\u00e7\u00e3o do retorno de conte\u00fado\" width=\"1600\" height=\"840\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8.png 1600w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8-1024x538.png 1024w\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/the-law-of-diminishing-content-returns-5e40a2c3beaa8.png\" data-was-processed=\"true\" \/><\/p>\n<p>H\u00e1 tantas pessoas que voc\u00ea pode alcan\u00e7ar apenas aumentando sua quantidade de conte\u00fado sem abordar outros aspectos mais importantes da sua estrat\u00e9gia, como:<\/p>\n<ul>\n<li>Qualidade do conte\u00fado.<\/li>\n<li>Segmenta\u00e7\u00e3o da jornada do cliente.<\/li>\n<li>Nutri\u00e7\u00e3o de chumbo.<\/li>\n<li>Convers\u00e3o.<\/li>\n<\/ul>\n<p>Em algum momento, voc\u00ea ter\u00e1 criado todo o conte\u00fado necess\u00e1rio e gastar\u00e1 mais tempo no marketing desse conte\u00fado do que na cria\u00e7\u00e3o de mais.<\/p>\n<h2><a href=\"http:\/\/bit.ly\/Whats-de-GAYA\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-111078\" src=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta.jpg\" alt=\"\" width=\"1080\" height=\"670\" srcset=\"https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta.jpg 1080w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-300x186.jpg 300w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-1024x635.jpg 1024w, https:\/\/gayateste.gayateste.online\/wp-content\/uploads\/2020\/12\/marketing-de-indicacao-opinioes-de-conhecidos-tem-mais-valor-agencia-gaya-marketing-digital-de-performance-cta-768x476.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a><\/h2>\n<h2>3. Conte\u00fado desnecess\u00e1rio gera leads ruins<\/h2>\n<p>Em algum momento, voc\u00ea ter\u00e1 criado conte\u00fado &#8220;suficiente&#8221;.<\/p>\n<p>Voc\u00ea ter\u00e1 coberto todas as suas bases.\u00a0Criou conte\u00fado sobre todos os principais pontos de contato e pontos de discuss\u00e3o na\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/flywheel\/335107\/\">jornada do cliente<\/a>\u00a0.<\/p>\n<div class=\"summitad-wrap\">\n<div class=\"summitad-text\">\n<p><strong>O relat\u00f3rio gratuito do Google Ads encontra melhorias em 60 segundos<\/strong><br \/>\nCom base nos dados reais de suas pr\u00f3prias campanhas.<\/p>\n<\/div>\n<\/div>\n<p>Nesse ponto, voc\u00ea ter\u00e1 a op\u00e7\u00e3o de continuar falando mais sobre as mesmas coisas ou se dedicar a t\u00f3picos relacionados.<\/p>\n<p>A maioria das pessoas se ramifica.<\/p>\n<p>Por exemplo, se voc\u00ea \u00e9 uma ferramenta de software de marketing, pode come\u00e7ar a falar sobre vendas.\u00a0Se voc\u00ea segmentar fot\u00f3grafos, poder\u00e1 come\u00e7ar a expandir para falar sobre v\u00eddeo.<\/p>\n<p>\u00c0s vezes funciona, mas muitas vezes n\u00e3o.<\/p>\n<p>Porque, dependendo da sua estrat\u00e9gia de levar pessoas de espectadores a clientes, isso pode acabar preenchendo seu funil com leads ruins que n\u00e3o precisam do seu produto ou servi\u00e7o.<\/p>\n<p>Portanto, embora esse conte\u00fado ligeiramente fora do t\u00f3pico possa inflacionar n\u00fameros de tr\u00e1fego e outras m\u00e9tricas de marketing de topo de funil, ele pode diluir a proposta de valor da sua marca, atrair p\u00fablicos irrelevantes e prejudicar as m\u00e9tricas de fundo de funil que realmente importam.<\/p>\n<h2>4. Conte\u00fado repetitivo cria uma experi\u00eancia confusa<\/h2>\n<p>Na se\u00e7\u00e3o acima, descrevi uma maneira de lidar com a quest\u00e3o &#8220;j\u00e1 cobrimos tudo que \u00e9 importante&#8221;.\u00a0Outra maneira \u00e9 criar mais conte\u00fado sobre os mesmos t\u00f3picos.<\/p>\n<p>Mas os profissionais de marketing raramente fazem isso de uma maneira f\u00e1cil de usar.<\/p>\n<p>Por exemplo, vejamos um exemplo dos meus pr\u00f3prios erros do passado.\u00a0Quando trabalhei em uma empresa que tinha como alvo os profissionais de marketing de conte\u00fado, escrevi tr\u00eas ou quatro pe\u00e7as diferentes sobre brainstorming de conte\u00fado.<\/p>\n<p>Isso dificultou a promo\u00e7\u00e3o e refer\u00eancia dessas pe\u00e7as para o nosso p\u00fablico, sem confundi-las.\u00a0Foi at\u00e9 dif\u00edcil manter as pe\u00e7as em ordem.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-347862 aligncenter b-lazy pcimg loading\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-480x252.png\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-1024x538.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136.png 1600w\" alt=\"Id\u00e9ias de conte\u00fado repetitivo\" width=\"480\" height=\"252\" data-srcset=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-480x252.png 480w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-680x357.png 680w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-768x403.png 768w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-1024x538.png 1024w, https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136.png 1600w\" data-src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/repetitive-content-5e40a2df55136-480x252.png\" data-was-processed=\"true\" \/><\/p>\n<p>Em vez disso, eu poderia ter continuado a atualizar, expandir e melhorar uma parte ao longo do tempo com todas as novas informa\u00e7\u00f5es para as quais eu estava criando postagens separadas.<\/p>\n<h2>5. O conte\u00fado publicado requer manuten\u00e7\u00e3o<\/h2>\n<p>O conte\u00fado permanente\u00a0<strong>deve<\/strong>\u00a0ser atualizado.<\/p>\n<p>Sim, o conte\u00fado sempre verde pode continuar gerando tr\u00e1fego, leads e vendas por anos, mas apenas com manuten\u00e7\u00e3o.<\/p>\n<p>Se voc\u00ea estiver visualizando conte\u00fado como plantas, sua biblioteca de conte\u00fado ser\u00e1 um jardim.<\/p>\n<p>E com a jardinagem, voc\u00ea n\u00e3o pode simplesmente plantar sementes e deix\u00e1-las em paz.<\/p>\n<p>Partes individuais do conte\u00fado requerem manuten\u00e7\u00e3o ao longo do tempo para se transformar em partes poderosas de conte\u00fado permanente.<\/p>\n<p>Isso pode incluir coisas como:<\/p>\n<ul>\n<li>Continuando a atualizar o conte\u00fado com informa\u00e7\u00f5es oportunas.<\/li>\n<li>Re-otimizando o conte\u00fado em torno de diferentes palavras-chave de foco.<\/li>\n<li>Atualizando os v\u00ednculos e as frases de a\u00e7\u00e3o do seu produto.<\/li>\n<li>Adicionando novas imagens e links.<\/li>\n<li>Re-promova o conte\u00fado antigo para que seja visto pelo seu novo p\u00fablico.<\/li>\n<\/ul>\n<p>Continuar produzindo novo conte\u00fado sem manter o que voc\u00ea j\u00e1 possui \u00e9 essencialmente uma estrat\u00e9gia de agita\u00e7\u00e3o e queima.<\/p>\n<p>Quanto mais conte\u00fado voc\u00ea tiver, mais manuten\u00e7\u00e3o precisar\u00e1 do seu marketing de conte\u00fado e voc\u00ea precisar\u00e1 de tempo (e espa\u00e7o no seu calend\u00e1rio de marketing) para cuidar dele.<\/p>\n<h2>6. Liberta voc\u00ea para promover o que voc\u00ea tem<\/h2>\n<p>Por fim, o melhor motivo para se concentrar em menos conte\u00fado (mas melhor) \u00e9 que ele o libera para outras \u00e1reas do marketing.<\/p>\n<p>Sejamos realistas, a lista de tarefas de um profissional de marketing nunca termina.\u00a0Sempre h\u00e1 mais a fazer e muito mais do que criar conte\u00fado.<\/p>\n<p>Ao criar menos conte\u00fado, voc\u00ea e o restante da sua equipe de marketing t\u00eam mais tempo e energia para se concentrar em outras partes da sua estrat\u00e9gia de marketing usando o conte\u00fado que voc\u00ea j\u00e1 possui.<\/p>\n<p>Por exemplo, voc\u00ea pode finalmente come\u00e7ar a seguir essa regra para gastar tanto tempo\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/6-ways-distribute-content-boost-blog-traffic\/111098\/\">promovendo seu conte\u00fado<\/a>\u00a0quanto criando-o.<\/p>\n<p>H\u00e1 mais tempo para\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/how-to-promote-your-blog\/328779\/\">promover o conte\u00fado<\/a>\u00a0nas m\u00eddias sociais, otimiz\u00e1-lo para SEO, criar backlinks,\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/why-how-to-repurpose-your-existing-digital-content\/270741\/\">redirecion\u00e1-lo<\/a>\u00a0para outros formatos e tudo o mais que \u00e9 empurrado para o final da sua lista de tarefas.<\/p>\n<h2>Concentre-se em menos, por\u00e9m melhor<\/h2>\n<p>H\u00e1 um ditado popular no movimento e na comunidade minimalistas: &#8220;mais n\u00e3o \u00e9 melhor, melhor \u00e9 melhor&#8221;.<\/p>\n<p>\u00c9 uma abordagem que mais de n\u00f3s precisamos adotar com nosso marketing.<\/p>\n<p>Temos apenas muito tempo para dedicar ao nosso marketing de conte\u00fado, vamos garantir que o conte\u00fado que publicamos valha a pena, em vez de sobrecarregar nossos leitores e a n\u00f3s mesmos, contribuindo para o choque do conte\u00fado.<\/p>\n<hr \/>\n<p><em><strong>Cr\u00e9ditos de imagem<\/strong><\/em><\/p>\n<p><em>Imagem destacada:\u00a0<a href=\"https:\/\/unsplash.com\/photos\/GQD3Av_9A88\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><br \/>\n<\/em><em>Gr\u00e1fico de choque de conte\u00fado:\u00a0<a href=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mark Schaefer<\/a><br \/>\n<\/em><em>Gr\u00e1fico de burnout:\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/807075\/work-related-stress-caused-unhealthy-behaviors-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista<\/a><br \/>\n<\/em><em>Todas as outras imagens criadas pelo autor, fevereiro de 2020<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Choque de conte\u00fado. Mark Schaefer o\u00a0previu pela primeira vez\u00a0h\u00e1 cinco anos, em 2014. O setor de marketing deveria ter tomado isso como um aviso, e alguns de n\u00f3s o fizeram. Mas n\u00e3o o suficiente. Em vez de andarmos juntos (e nosso p\u00fablico) com conte\u00fado, continuamos a correr uma corrida metaf\u00f3rica para quem poderia publicar o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,123,36],"tags":[120,174,121,51],"class_list":["post-110469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo","category-marketing-de-conteudo","category-marketing-digital","tag-content","tag-contentmarketing","tag-marketingdeconteudo","tag-conteudo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 raz\u00f5es pelas quais mais conte\u00fado n\u00e3o \u00e9 t\u00e3o bom assim<\/title>\n<meta name=\"description\" content=\"O choque de conte\u00fado est\u00e1 piorando, tanto para os profissionais de marketing quanto para o p\u00fablico para o qual criamos conte\u00fado. 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